Is Sephora changing their point system?

From April 30th, 2020. Sephora’s Beauty Insider reward program is getting major modifications,  You can read through the full FAQ here.


Here’s a recap of how points have been changed-up from ability to earn them to how you can spend them.


You will be able to use your points to save money “whenever you want.” In the past, Sephora doesn’t offer a lot of point multiplying events (though there are a few, like on skincare or fragrance), so at worst, you are redeeming 500 points that took $500 spend to accumulate for $10 back or 2% “cash” back.

Per their FAQ, there will not be additional denominations available for redemption, e.g. it isn’t going to be like Ulta’s where you’re incentivized to hold onto points for better “cash” back. (If you shop a lot of brands carried at Ulta, then Ulta is typically better when it comes to “cash” back rewards; see Ulta point charts here.)

  • 500 points = $10 off purchase at checkout (instantly)

Rouges will still be able to redeem 2,500 points for a $100 reward through the Rewards Bazaar.


Sephora will run events where Insiders can exchange their points for savings. Per their FAQ, there will be two events each year where insiders can redeem points for a percentage off one’s purchase.


Sephora will have shopping events where you can earn points faster based on your tier. Note: “The “everyday” multiplier will no longer be available for VIB and Rouge.”

  • Rouge – 4X points per dollar spent
  • VIB – 3X points per dollar spent
  • Insider – 2X points per dollar spent


You’ll be able to use your points to also pay for services, though there’s not a lot of detail on how, when, etc. at this time.


Everyone gets free standard shipping based on their tier.

  • Rouge – free standard shipping on all purchases
  • VIB – free standard shipping on $35+ purchases
  • Insider – free standard shipping with $50+ purchases

Note: Flash shipping now requires a subscription ($15 annual fee) regardless of tier. Flash shipping is unlimited, 1-2 day shipping with no minimum purchase required and discounts 1-day shipping fee to $5.95. Those who previously enrolled in Flash with Rouge status, those subscriptions are “good for the calendar year in which you qualified for Rouge status and the following full calendar year.”


Twice a year, Beauty Insiders will be able to save based on their tier. This is similar to past years, but it sounds like they’re just being more upfront with it existing and continuing to exist in the future — it isn’t marked as “new.”

  • Rouge – 20% off
  • VIB – 15% off
  • Insider – 10% off


The program offerings remain unchanged here. There will still be a Rewards Bazaar that gets new offers Tuesdays and Thursdays at 9AM PT. There will also continue to be codes to get free samples with your order. A birthday gift will continue to be offered with Insiders choosing between three gifts and VIBs and Rouges choosing from four gifts, while supplies last.

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