The best way is to add up your purchases for a calendar year.

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VIB members will receive free standard shipping on all qualifying online purchases in the U.S. and Canada when they make a purchase of $35 or more.

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If you qualified in 2019, you will a VIB until 12/31/20. If you qualified or requalified in 2020, you will be a VIB until 12/31/21.

When you spend $350 within a calander year at Sephora, you become a VIB for the rest of the year, and the following year. If you spent $350 at Sephora last year, then you’re a VIB this year. If you do not spend $350 at Sephora in 2020, then your VIB status expires in 2021.

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As of Aug 27th our editors have not been able to find an official student discount for Sephora. We will continue to monitor Sephora for student discount information, so check back soon for updates.

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from byrdie

The beauty industry can feel like the Wild West—each new product more confusing than the last. How do we know if what we’re purchasing is right for us? Well, it turns out that a lot of us are making mistakes that we didn’t even know existed.

I spoke with Artemis Patrick, the senior vice president of merchandising at Sephora, about the most common blunders that happen during the process of deciding on a beauty regimen—as well as the ways to make sure you never make the same mistake twice.

“The most common beauty blunder we see at Sephora is our clients shopping for complexion products that aren’t suited for their skin tone. With so many brands, formulations, and shade names to choose from, we understand that complexion, in particular, can be a tough landscape to navigate! It’s important that clients take into consideration their skin surface and undertones to best find shades that work for their own coloring.”

“Knowing your skin type and being attuned to your formulation preferences is a very important skill when shopping for beauty—whether it’s skincare (cream or serum?), fragrance (spray or rollerball?), or color cosmetics like foundation, eyeliner, lip color, blush, and more (liquid, powder, cream, gel?). Frequently we’ll see clients purchase formulations that aren’t suited for the skin type (e.g. those with dry skin purchasing powder formulations, which then cling to the skin’s dry patches for uneven application) and then aren’t happy with the results.

We offer a wide variety of formulations within each category at Sephora to ensure that there are enough options to fit everyone’s skin type and personal preferences. Plus, we encourage clients to try the products with our open testers and employ the help of our cast members and digital services to help discover what’s right for them.”

“While we appreciate loyalty, we always try to encourage our clients to be open-minded about different products from different brands, as each company has a unique point of view, formulation, and offerings. What works for one person may not suit another, and the best part about shopping for beauty is that you can take advantage of exploring the best products from a multitude of brands all under one house.”

“Often, people invest in makeup products but skimp on application tools. Whether it’s a sponge or a specific type of brush, having the right tools is just as essential as the color cosmetics you buy; if they’re not applied correctly, you’ll never see their full efficacy.”

“Often, shoppers forget to invest in proper primers and prep steps to ensure that their color cosmetics are applied smoothly and have staying power. After all, great makeup starts with great skin! Your number one prep step should always be taking care of your skin with the proper hydration, nourishment, and treatments. Without the right steps, results don’t reach their maximum payoff or longevity.”

“We all love beauty and are here to help you—just ask! Let our experts help to guide you based on what makes you feel great. After all, they are familiar with all of the offerings from all of the brands available, so they are a great resource and sounding board.”

“We provide a variety of in-store technologies like Sephora + Pantone Color IQ to scientifically match your skin tone to your perfect matches of foundation, lip color, and concealer across all brands. This imaging device takes into consideration your surface and undertones in your skin, is not dependent upon ambient light, and allows you to filter based on preferences like formulation type, price, SPF, and more. With these types of technologies, you no longer need to rely on blind faith and trial and error to find your best products—we have scientific proof that they are right for you!

“We also offer in-store digital services like Skincare IQ and Fragrance IQ to help you better navigate those cluttered arenas by answering a multitude of questions about your concerns, lifestyle, preferences, and more, to help narrow down the selection of products that you’re looking for. You can use these in-store screen displays on your own or with the assistance of a cast member.”

“Beauty education is a very important way to avoid making mistakes when shopping for beauty products. Whether it’s through word of mouth, reading reviews online, or even Sephora’s new store design called the Beauty TIP Workshop (short for Teach, Inspire, Play), there are tons of ways to learn more about beauty. Sephora offers elevated services featuring a completely interactive setup to teach new techniques and trends. Through these services and classes, clients learn how to use the products they purchase and have the confidence of knowing they can create whatever look they want, while mitigating expensive and time-consuming trial and error. You can also have an unbiased, honest conversation about all things beauty in community forums.”

“I would look for a place where you feel comfortable exploring without feeling pressure to buy something you don’t want or like. Look for unbiased recommendations for beauty products that are right for you.”

“Everyone is unique, but if you’re concerned about an ingredient causing sensitivity for you, just ask for a sample! Most stores are able to give samples of all their products, so you can try it before investing in a full size. Often it’s a matter of thinking about how your hair or skin behaves during certain times of the day, in certain weather, or during different seasons, but if you’re truly stumped, most sales associates are trained to help ‘diagnose’ the right products for you. Stop in for a consultation!”

Next up, 11 Black Beauty Editors Share Their Favorite Products

This story was originally published at an earlier date and has since been updated

from glossy

Farsali, an Instagram-famous brand known for its makeup-prepping skin-care products, like its Unicorn Essence primer, has decided to pull out of nearly all of its current retail partners across 35 markets at the end of 2020. This includes Sephora.

Farsali is a Sephora-exclusive brand in the U.S., sold in more than 2,500 Sephora stores both in the U.S. and internationally and on Sephora.com. Nearly 80% of its sales come through retail partners. The 6-year-old brand became a hit on Instagram shortly after its launch, thanks to influencers; WWD reported in 2018 that the brand expected to earn $35 million to $45 million in sales that year.

In an Instagram video posted on the brand’s account on Aug. 5, Sal Ali, Farsali founder and CEO, sat with his wife, Farah Dhukai, and said that personal reasons related to Dhukai’s infertility, combined with Covid-19 business impacts, made him decide to scale back the business to focus on family. Farsali will continue to work with its third-part distributor in the U.K., where it is sold in Selfridges and Cult Beauty, as well as with its India-based retailer Nykaa, as the partnership just began this year. Otherwise, Farsali will only be available DTC through Farsali.com.

Below is a slightly edited and condensed discussion with Ali about how Covid-19 has impacted the Farsali business, why brick-and-mortar retail is tough on small brands and why he wishes he took on investors earlier.

What business issues influenced your decision to become DTC-only?
Personal reasons outweighed the business reasons, but both led to the decision [to scale back the brand]. From the business side, it’s challenging to run a full retail operation as a privately-owned company with no investors. It requires a lot of capital, and with Covid-19, stores were closed, retailers canceled orders, launches were postponed and commitments were made and then not [honored], when we had already committed on our end and produced products [for retailers]. I was in a territory that I had no business being in, and that became clearer to me. My intuition told me that with Covid-19 and the resulting economy, nothing is going to go back to the way it was anytime soon, and that I was playing a very dangerous game right now and needed to bring in investors. But investors aren’t a guarantee — you have to take time to talk to them and, all the while, I have to keep playing this dangerous retail game. In hindsight, I should have brought in an investor around 2018, so I wouldn’t have gone down this path, because I would have had funding and that extra cushion.

What was Sephora’s reaction when you said you were leaving?
Sephora was really surprised, because they have an upcoming Next Big Thing [in-store and online] animation, which we were going to be a part of, and Farsali is a top-20 best-selling brand, despite Covid-19. Sephora suggested we stay as is and said that, if we don’t launch something for the next year, they would understand. But I also don’t know what this journey means to me, personally. I don’t want to stay in Sephora and not be part of the conversation and instead just be in the background.

Could you not have stepped back from your role as CEO of Farsali?
Initially, I had thought perhaps I could just do Sephora.com, because dot-com is easier to manage. But that’s where the personal reasons came into it. You need someone to manage all those accounts. You won’t get a CEO that comes in and does everything that the founder was doing. They need the resources to build a team, like a vp of marketing and vp of operations. It’s really hard to replace a founder CEO with just a hired CEO, because the founders work ungodly hours and constantly put out fires, while a hired CEO is using their experience to build structured processes and manage people. Whenever I’m ready for that level of scale again, I wouldn’t want to [be CEO], because that’s a whole different job on its own and isn’t the best value I can provide.

How has Covid-19 impacted the business?
We will definitely not grow this year. I haven’t done the math projection because for the rest of this year we’re still in retail. Makeup sales have been slower, but we are a borderline makeup-and-skin-care brand, so we’re not as impacted as products like foundation or lipstick. Some products, like our Rose Gold Elixir and Volcanic Elixir, have been doing really well because they’re moisturizing oils.

But retail is something that needs to change with Covid-19, because working with a retailer is very expensive, and a lot of brands aren’t even profitable with retailers because of the overhead. There’s the cost of a field team, sampling, gratis to sales associates, in-store testers and the cost of returns. Typically margins are 60% in retail Amazon is a big threat to retailers because brands can sell through Amazon worldwide, but at a much lower cost to operate.

What will the future of Farsali look like?
Farsali is going through a fundamental shift right now. I want to build a 2.0 brand, but I am trying to figure out those pieces. Once I do that, and when it’s in the position to grow distribution again, I will do it slower than the first time around. I will try to prove it out in North America and then start talking to investors. I’ll show them how this 2.0 brand is doing and what it could look like internationally, and use their support to build that distribution. I’d rather have experts help me in the return [of the brand]. I also think [Farsali sub-brand] Privé becomes a bigger conversation, but I am figuring out how to position it. Do I try to rebrand it in a way where it’s a little bit more recognizable as part of Farsali? It is a Farsali.com exclusive, but now that [all products] will be Farsali.com exclusives? I’m trying to strategize how the two brands will fit together.

Has this experience changed how you view the beauty industry?
The beauty industry has changed a lot has changed since our launch in 2014. This is the time to really sit down and reflect, and think about strategy and what the future could look like. What’s happening in the industry, and how is it shifting? How do products need to be marketed? What is the right way to do that? Because before, it was always about using influencers, but that has changed because influencers have their own brands, and there’s been drama which affects the general trust of their audience. I think every brand needs to have a face of the brand, and that person has to be an influencer for the brand. They have to put their life out there and speak out about what their values are and what they stand for, so people will connect with that person behind the brand. It’s no longer going to be about [outside] influencer endorsements, because the impact of that means a lot less now.

from seventeen

Amid social justice protests and the call to end police brutality, there’s never been a better time to donate. But amid coronavirus and the economic destruction it has caused, there’s also been no more difficult time to donate. Because of this, do-gooders on the internet have found some pretty ingenious ways to donate money, even when you have no money. There’s a YouTube video you can watch, with 100% of the ad revenue donated to the cause, and now Sephora is allowing Beauty Insiders to donate their reward points.

Instead of cashing in Insider points for a freebie tester product, shoppers can convert them into a $10, $20, or $30 donation to the National Black Justice Coalition, a civil rights organization working to empower Black LGBTQ+ people and those living with HIV/AIDS. And the whole process takes less than a minute.

Here’s how to do it:

Log into your Sephora account, then select “Shop Rewards Bazaar” from the dropdown attached to your icon in the top right corner.

From there, scroll down to find which donation you’d like to select. Unfortunately, you can only participate if you have 500 points or more – 500 points = $10 donation, 1,000 points = $20 donation, and 1,500 points = $30 donation. From there, just add the desired amount to your basket and check out.

While the donation system is a fantastic way to help Beauty Insider (BI) and Very Important Beauty (VIB) users give back to the Black community, for those with a surplus of 2,500 or more points (I’m looking at you, Rouge members) there is a smarter way to donate.

Because of conversion rate (1,500 for a $30 donation), shoppers would be better off cashing in their 2,500 points for a $100 Sephora gift card (a bonus offered on Tuesdays and Thursdays), then making the $60 donation themselves. That way, you’re still making a $60 donation, while getting an extra $40 to spend at Sephora.

That being said, the points system isn’t the only way Sephora is giving back. The beauty retailer has so far donated over $1M, sharing the news in a recent Instagram post.

“We are proud to have given more than $1M to support organizations in our communities like @caresmentoring, @center_for_urban_families, @naacp, @nbjconthemove and The National Coalition on Black Civic Participation Black Women’s Roundtable who are building up Black communities and leading the fight for racial justice and equity,” the post reads. “This is not the beginning of our work and will not be the end. We stand in solidarity with our Black employees, colleagues, friends, and the community.”

from forbes

When Negin Mirsalehi joined Instagram as a 20-something graduate student in 2012, she saw the platform simply as a place to post photos of her outfits and follow others who were doing the same. Within just a few years, the Dutch blogger had amassed several million followers, who watched with awe as she shared her favorite coats and handbags and galavanted around the globe. Mirsalehi quickly grew used to fielding questions about her long, luscious hair, which she chocked up to a proprietary honey oil from her family’s bee garden, but she never went into much detail about any of it on her page. After spontaneously posting about the bee garden in 2014, though, Mirsalehi was shocked to see that her audience was there for more than just her sartorial picks and was in fact extremely curious about this buzzing part of her life.

Mirsalehi at her family’s bee garden COURTESY OF GISOU

Excited by her following’s interest in it, Mirsalehi decided to share the whole story. She told of her family’s six generations of beekeeping, how her father started his own bee garden when he came to The Netherlands from Iran, and the role that it played in her own childhood, and she spoke of the power of honey and how her hairdresser mother thought to use the sticky substance in haircare. “When she came to The Netherlands, she wasn’t really satisfied with all the beauty products on the market, so she started doing these like DIY things with honey,” Mirsalehi explains, and eventually, she created the honey-based oil that Negin and her sister grew up using.

After telling her audience about the honey hair oil and how beneficial it had been for her enviable locks, Mirsalehi knew her followers would want to try it for themselves, so, in 2015, she launched Gisou, a haircare brand built around the honey from her family’s bee garden. Five years later, Gisou has grown to include the bestselling Honey-Infused Hair Oil and nine other honey and propolis-based hair products, and starting this month, it will be sold at Sephora.

Apart from online retailer Revolve, with whom Mirsalehi has an ongoing relationship, Gisou has always been sold exclusively direct-to-consumer, so its launch at Sephora marks a monumental shift for the brand. “We were really focused on creating the community that we now have today that’s so strong and so supportive and on building a product portfolio that we are 100% behind,” the founder says. “Gisou is really something that we see in the long-run, and we have really built things very slowly because we believe in it and are so proud of it.”

When Sephora approached Mirsalehi and her team about a year ago, they were willing to have the conversation and entertain a partnership, but it was the mega-retailer’s support and dedication to the brand that convinced the brand. “It was also a personal decision because I love Sephora, and coming from The Netherlands, it’s the first beauty store I go to when I’m visiting the States, Mirsalehi notes. “I’ve always loved the brands they’ve carried and how they work with smaller brands to help try to build them. They’re really brand-builders in that way, and they’ve done an amazing job, so that’s what I love about them.”

Gisou’s complete product line is now available online at Sephora’s website, but starting September 1, it will also be stocked at 60 Sephora stores across the United States and Canada. This move will introduce a first-person experience to the brand for the first time in its five-year history, allowing customers to see, smell, and feel the products before buying them. “The other thing we’re doing with Sephora is launching our mini, so our Gisou honey hair oil will be available there in a milliliter version,” Mirsalehi says. “It will be part of Sephora’s ‘Beauty on the Fly,’ so people can try it out and experience it, and then when they love it, they can buy the full-size.”

The Sephora launch comes at a unique time for the beauty industry, when the Covid-19 pandemic and work-from-home orders have eliminated the need for many products and lessened it for others, but Gisou has actually seen more growth than ever during this time. “Our sales have actually tripled during this period, and I think that’s in part because we are still relatively small and we are direct-to-consumer, but it’s also because everyone is now doing everything at home” Mirsalehi explains. “Gisou is all about doing it yourself, and we try to show people that you can do everything yourself—no hairdresser really needed, so that’s become even more relevant with Covid and everyone staying at home.”

Social media has always played a huge role in Gisou’s identity and growth, and with her personal audience of 6.1 million Instagram followers, Mirsalehi has turned to the platform to build awareness not only of the brand but also around the world of bees and beekeeping more largely. The influencer and founder has always made a habit of taking her audience to her family bee garden, educating them on different kinds of beehives, foundations, and bee frames, and sharing the ins-and-outs of the nine-month-long bee season in Holland. But as Gisou has evolved, she has also used the space to aid beekeepers around the world and bring attention to bee endangerment.

Alongside the brand’s pop-ups in Paris, Amsterdam, and New York, Gisou has partnered with local beekeepers and offered support to them. “The thing that we can do most, especially because we are sort of a digital brand, is bring awareness to everything they do,” Mirsalehi says. “In New York, for instance, we worked with Andrew’s Honey, and we brought our beehive to his rooftop and put his colonies in there, and we told our Instagram following all about what he’s doing. We like to support urban beekeeping because it’s just good for the bees, nature, and all of us in the end.”

Gisou also talks a lot about what people can do to help save the bees, an issue that’s become increasingly well-known in recent years, and one method that Mirsalehi has become especially passionate about is planting bee-friendly flowers. “We now send a mix of bee flower seeds with every delivery, so people can plant flowers for the bees, and that’s good for the bees,” she notes. “You can plant these bee-friendly flowers just in your backyards or on your rooftops, but when it comes to setting up a beehive, you do need more of a proper setup.” Even so, the Gisou founder says that one of the biggest highlights of the last five years has been inspiring other young women to start beekeeping, and she hopes that the Sephora launch and the continued awareness of beekeeping that the brand is creating will help build upon that even more. “Our audience is still so interested in learning more,” Mirsalehi says. “And the more excited they get about it, the more excited I am to share.”

COURTESY OF GISOU

No, you don’t have to tip the SA at Sephora who does your makeup. You do have to pay $50 for the makeover, but you get a $50 gift card to spend on anything at Sephora.

For VIB’s only, Sephora is giving a free 45 minute makeover this month until May 31, call for an appointment. No minimum purchase of products necessary, yipee!

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The typical Sephora Seasonal Cashier makes $11 per hour. Seasonal Cashier hourly pay at Sephora can range from $9 – $15. This estimate is based upon 58 Sephora Seasonal Cashier salary report(s) provided by employees or estimated based upon statistical methods. When factoring in bonuses and additional compensation, a Seasonal Cashier at Sephora can expect to make an average annual salary of $23,532 . See all Seasonal Cashier salaries to learn how this stacks up in the market.

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The average Sephora salary ranges from approximately $16,000 per year for Retail Sales Associate to $82,031 per year for Store Director. Average Sephora hourly pay ranges from approximately $11.10 per hour for Product Consultant to $16.00 per hour for Retail Assistant Manager.

Salary information comes from 462 data points collected directly from employees, users, and past and present job advertisements on Indeed in the past 36 months.

Please note that all salary figures are approximations based upon third party submissions to Indeed. These figures are given to the Indeed users for the purpose of generalized comparison only. Minimum wage may differ by jurisdiction and you should consult the employer for actual salary figures.

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Got paid Biweekly. Appreciated their app for scheduling.

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Sephora employees must wear fragrance and a full face of makeup. “We had a minimum amount that we had to wear every day, and we got written up if we didn’t wear it,” writes Garnetstar28, a former color and fragrance expert at Sephora, on Reddit. “In the beginning it was fun, but when I started working the opening shift I really started to hate having to put that much makeup on at 6 in the morning.”

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With Clarisonic’s remaining inventory nearly cleared out as the company prepares for its September 30 shutdown, other beauty device brands are zeroing in on where the brand went wrong and adapting their businesses accordingly.

Clarisonic’s demise occurred in step with the decline of the facial-cleansing device category, which had sales decreases of double-digit percentages for the past three years, according to NPD Group. But growth opportunities still exist for skin gadgets. According to an October 2019 report by Mintel, 40% of female survey respondents said they had tried a skin-care device and would use one again, while 35% said they had never used one, but were interested in doing so. In order to prevent themselves from becoming the next Clarisonic, device brands are now diversifying their product assortments, upgrading their current device models and offering more products that require repeat purchases.

via glossy

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A Sephora beauty expert will give you a free 15 to 20-minute makeover, no purchase required and no appointment necessary.

Here are the free express makeovers that you can choose from:

• Mini Facials
• Flawless Foundation
• Smoky Eye
• Counter
• Polished Brows
• Everyday Eye
• Essential Eyeliner
• Flawless Foundation
• Treat & Conceal
• Blush & Bronze
• Perfect Lips
• False Lash Application

There are longer full-face makeovers available but they require a minimum purchase unless you are a Rogue member, and then they’re free.

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Believe it or not, you can walk out of Sephora with a bag full of free samples without making any kind of purchase. Here are some tips on getting those free samples:

• Don’t be afraid to ask for a sample. Explain that you want to try a certain product at home to see if you like it before you make a purchase.
• The Sephora associates are much more likely to take the time to help you if they think you’ll make a purchase today or sometime in the future. Pick up a few products and put them in your basket and you’re much likely to get offered help.
• There are often free samples behind the counter. Don’t be afraid to ask for one, and you may be offered one if you make a purchase.
• You can get a sample of just about any product that Sephora carries. This includes makeup, skincare, and fragrances.

Sephora also has free events that you can attend to get free samples. In the past, they’ve given away free samples of eyeliner, lipstick, mascara, and eyeshadow during these events.

Each time you order online at Sephora, you’ll also get free beauty samples. You can pick 2 free samples each time you order that includes fragrance, skincare, and makeup samples.

Sometimes during certain promotions, you can get even more free samples.

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of course, you can get From foundation to face masks.

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