Selfridges Black Friday Deals 2021

Selfridges Black Friday Deals — Christmas Comes Early (CCE)  , that usually takes place over the Black Friday weekend. As usual, the CCE promotion means that customers will receive fantastic discounts on brands and products sold on

CCE promotion

Our CCE promotion is 20% off select womenswear, menswear, accessories, home ranges and childrenswear and 10% off selected beauty. These promotions will be coded where customers will have to enter SELFCCE at checkout to receive the discount. Please note the CCE promotion will only be available on the CCE edit pages (URL’s shared below).

Red Penned Promotion

There are also several promotions outside of our CCE edit where customers can also receive some great offers. This includes:

A limited time offer: up to 20% off selected beauty (brand inclusions listed below)

Concessional brand discounts include:

  • All Saints
  • Sandro
  • Maje
  • Bucherer (inclusions for the first time!)
  • Ted Baker
  • Sweaty Betty

These offers will be red penned, with a visible markdown onsite for all customers to see. Please note that the CCE code cannot be used on any of the red-pen/promos. The CCE code applies to the products in the edit only.

Dates and times

  • Starts: Wednesday 24th November, 08:00 GMT
  • Ends: Monday 29th November, 23:59 GMT


CCE offer

  • Up to 20% off: select womenswear, menswear, accessories, home ranges and childrenswear
  • Up to 10% off: selected beauty and technology


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