From byrdie

Shopping at Sephora just got easier if you care about clean ingredients in your products. Last month, Sephora launched its Clean at Sephora Campaign after hearing back from consumers who wanted it to be more apparent which products were natural or not when shopping. The true question is: What does “natural” even mean? The term is used so loosely nowadays, so Sephora decided to coin their own definition. Products that qualify to be in their clean program are free of harsh chemicals like surfactants, parabens, formaldehyde, phthalates, musks, or mineral oil.

“We know over 60% of women that buy beauty read the label before they do, and over 54% want to know if it’s natural or clean and what ingredients are in there,” Artemis Patrick, Sephora’s chief merchandising officer, told WWD. “It’s not about whether it’s good or it’s bad, it’s about being transparent.” Simply look for Clean Beauty seals at Sephora where these products will be grouped together. And keep an eye out for our favorite natural beauty brands below.

Lawless creates high-performance makeup with rich pigments free of harmful ingredients that could be detrimental to your skin, the environment, or animals. This creamy foundation offers lightweight coverage that’s full of antioxidants and healthy oils that’ll give your skin a radiant glow.

Herbivore Botanicals is a brand that was born out of a kitchen in Seattle, Washington. Created by Julia Wills and Alex Kummerow, these products take a more minimal approach to beauty using simple, concentrated, botanical-based ingredients. This cooling gel face mask is full of fruit enzymes, which are exfoliating and smoothing to the skin.

Ellis Brooklyn takes the earth into major consideration when crafting its fragrances with ingredients down to the packaging. This fresh rose scent is light and airy, which is perfect for a bright summer day.

If anyone knows how to breathe life back into your hair, it’s Briogeo’s founder Nancy Twine. Whether your hair is naturally soft and straight or coarse and curly, these ultra-hydrating products will transform your texture. This conditioning cap is an absolute favorite of mine because it gives my hair an at-home salon treatment—locking in moisture and restoring my strands with hardworking ingredients.

Staying strong to its California roots, By Rosie Jane is a brand that believes in easy living. These fragrances are made of clean ingredients and in 100% recyclable packaging. This signature floral scent is described as a “long lunch with friends, lazy mornings in bed, and the perfect white tee and jeans.” Does it get any better than that?

Are you keenly awåre of what you put into your body? Youth to the People is a brand built on preaching the gospel of putting the same healthy nutrients onto your skin. Using superfoods and science, these modern formulations are as clean as you can get. This superfood- and antioxidant-rich cleanser is made of kale, spinach, and green tea because your skin needs that, too.

Ren Clean Skincare wanted to create natural products gentle and effective enough for those with sensitive skin. Using bioactive extracts like willow bark and lactic acid, this toner will exfoliate and brighten your complexion.

Drunk Elephant is a skincare line that most natural beauty lovers know very well. I fell deeply in love with the marula facial oil and haven’t looked back since. This powerful night serum infuses AHA and BHAs to deep-clean your skin from dirt and debris and transform its texture to an ultimate smoothness.

For all hardworking people who don’t necessarily have all the time in the world to put into their skin, this line is here for you. Created by Marianna Hewitt and Lauren Gores, this jet leg mask will wake up tired and dull skin using its blend of ceramides, vitamins, antioxidants, and anti-inflammatory ingredients.

This popular line of sun protection products lives up to its name. These products offer a strong and effective shield from harmful UV rays with conscious ingredients. Like how cool does a setting powder made of SPF sound? Keep your shine in check and your skin glowing with this dusty powder that comes in multiple shades.

If you can’t tell by its gorgeous packaging, this makeup line is perfect for summer and beyond. This champagne-colored highlighter will give your skin a glow. Plus, you won’t have to worry about breaking out because its ingredients passed the clean test.

Tata Harper made a mark in the natural beauty world because it’s hard not to love the way the products make your skin feel. Loved by dermatologists and celebrities alike, this regenerating cleanser buffs and polishes your skin with botanical ingredients.

Farmacy Beauty products come straight from where they sound like they’re born: the farm and plantsman. Using raw, healthy ingredients to provide skincare to soothe and restore all skin types, this honey-blended mask has a jelly-like texture that’ll seep right into your pores. Whenever I need extra hydration, I reach for this for baby-soft skin.

This thoughtful line of beauty products doesn’t believe you have to sacrifice ingredients for a nice color payoff. These creamy lipsticks are full of healing, organic ingredients and come in an array of gorgeous shades.

A Byrdie editor favorite, RMS Beauty just gets it. This line is full of smart, easy-to-use products that do the work for you. Like this little glow pot that feels buttery-smooth and gives your skin the most iridescent, beautiful glow. Not to mention this illuminator is cruelty-free and noncomedogenic.

Now that Sephora has launched this Clean campaign, can it get any better? We’re psyched at this glorious selection of beauty products that are conscious and cool.

Next up,Sephora Collection Debuts New Clean Makeup and Skincare Products—All For Under $20

This story was originally published at an earlier date and has since been updated