From byrdie

You may remember having heard about an effective and affordable skincare line that was pretty much disrupting the whole beauty market since it sold traditionally expensive skincare products for a fraction of the normal price. (We’re talking about pricing retinol at only $7.) It was called The Ordinary, and at the time it only offered a couple of products. Nonetheless, we tried it, we loved it, and we offered it a permanent home in our skincare regimen.

It offers a number of different serums, oils, and retinoids, having expanded quite dramatically. The company has even branched out into makeup, launching a number of foundation formulas. And Sephora has taken notice. The retail giant announced that it was welcoming The Ordinary into its retail space as of December 20, 2017. Keep scrolling to see a few of our favorite products from the brand.

“We are thrilled to bring The Ordinary’s vision of functional affordable beauty to our Sephora clients,” said Priya Venkatesh, vice president of merchandising for Sephora, in a press release. “Similar to Sephora, The Ordinary is passionate about educating consumers on the benefits of skincare, in new and approachable ways. This passion, combined with product and ingredient innovation creates a simplistic approach to problem-solution skincare for all.”

“We are very humbled and privileged that Sephora have chosen to add The Ordinary into their incredible curation of beauty brands in North America,” said Nicola Kilner, co-CEO of DECIEM in the same release. “We look forward to making The Ordinary even more accessible in 2018 with one of the best Beauty platforms in the world.”

Aside from the totally accessible price point and product formulations, we can’t get enough of the brand’s chic aesthetic (packaging matters, people!), and we love keeping the products out on display on our vanities.

Check out a few of our favorite brand picks. Also be on the lookout for the brand’s NYC and Miami brick-and-mortar stores. (If you don’t live in NYC or Miami, keep on the lookout for the San Francisco and Los Angeles stores.)

Next up, Heads-Up: You’ll (Finally) Be Able to Shop IT Cosmetics at Sephora

This story was originally published at an earlier date and has since been updated