From byrdie

As a beauty editor, I’ll try just about any product or trend once. Note that I said “just about,” because I’ll admit there are some questionable, just-plain-weird treatments celebrities have name-dropped over the years that even I won’t touch. Aside from those rare exceptions, though, you can pretty much count me in—especially when it means getting my hands on buzzy products from a certain in-demand beauty company. In truth, I’d be surprised if you haven’t already seen Kaja Beauty’s adorable new line all over your Instagram feed. It’s a K-beauty brand from Sephora, and I honestly love everything about it, from the bite-size packaging to the feel-good formulas to the affordable price point (everything rings in at under $24). Here’s a breakdown of everything I’ve tried so far…

This concealer was aptly named—it doesn’t settle into fine lines. Or blemishes. Or any skin concern, really. I swiped a little under my eyes and over a few blemishes, and blended it out with my fingers. Its lightweight texture melted into skin giving it a natural-looking finish. It’s not quite dewy or matte, it falls somewhere in the middle of the two, and I just love it. I’m really an easy customer to please.

Blush is another product not in my regular repertoire (I have naturally rosy cheeks), so this cushion blush was a bit outside my comfort zone. To my delight, though, the color was incredibly natural looking. I dipped the stamp into the compact, blotted it onto my cheek once, and used my fingers to blend the color out. If I did want to go more bold, I’d stamp and blend again (and again, if desired.) Also, can we please talk about the cute heart-shaped applicator? Part of me was tempted to keep the print on my cheek all day, but then I remembered the errands I had to do and I snapped back to reality.

This blush just makes me happy—plain and simple. It has this warm peachy-pink tone with a hint of golden shimmer; it’s basically a warm hug wrapped up in a cute pink box. It’s light, easy, and has a creamy powdery finish that looks incredibly natural when on my skin. (It’s not nearly as pigmented as it looks in the compact, which is good in my book.)

These conveniently packaged shadows speak to my busy, busy heart. Having them stacked together is genius, and makes it so much easier to throw in your bag and use for touch-ups on the go. Not just that, but the cream-to-powder texture actually works better when you apply with your fingers (a serious time-saver). Here I kept things simple: I used the middle champagne color and dabbed it along my lids. The color is soft, and the shimmer factor is wow. (Bonus points for the fact that the glitter isn’t actually chunky.) These would look great layered over a solid shadow too—I’m thinking just a small dab in the center of the lid for some added drama.

You’ll know instantly why this highlight is dubbed “mochi glow”. Especially if you eagerly poke your finger into the compact like I did and leave an imprint. The impossibly soft, creamy texture dries to a powdery finish with just the right amount (read: natural, not extra) shine. I swiped a bit on my brow bones and cheekbones, and even my fiancé commented on it. (The fact that he was even able to tell that I put highlighter on speaks volumes.)

Next up, This Hollywood Dermatologist Doesn’t Believe in Sephora