OMG, you guys, I finally did it—I had my first-ever ULTA haul at an Ulta Beauty sale! The vibe in the store was so fun. The staff? Super sweet and chatty, like classic American small talk about the weather and weekend plans. I was living for it!

I went straight for the Sol de Janeiro stuff I’ve been obsessed with forever. Y’all, this brand is huge—three whole shelves packed with their goodies! I snagged the 48, 76, and the limited-edition 71 body creams. They’ve got that sweet, kinda stereotypical “white girl” scent, and I’m here for it. Cost me a little over $130 for the trio, which, yeah, is a bit pricey, but totally worth it for the Ulta sale steal!

I’ve been watching TikTok influencers hit up Ulta forever, and now it’s my turn. Also, can we talk about those mini blind box balls? So cute! They’re stuffed with tiny makeup goodies, and I’m already hooked. Shopping at Ulta during the Ulta Beauty sale is a whole vibe.

Oh, and LA weather? Perfect. Rent a car if you’re here—it’s a must for cruising around. Can’t wait to see what this week brings 🌴. P.S. Saw a Cybertruck IRL, and it’s way cooler in person. So sleek!

Additionally, I also want to discuss with everyone the question of “when is pureology on sale at ulta”, as many people have asked me about it.

Oh guys, let me break down when you can score Pureology on sale at Ulta—’cause let’s be real, that stuff’s amazing but can be a little pricey, so sales are everything!

First off, Pureology usually goes on sale during Ulta’s big-time promo events. You know the ones I’m talking about—like the 21 Days of Beauty! That happens a couple times a year, and it’s always a good bet for discounted haircare, Pureology included. Then there’s the semi-annual Jumbo Sale—another major one where you can snag some great deals. And don’t sleep on those random, smaller hair sales Ulta throws throughout the year too; sometimes Pureology pops up there, too!

Now, how do you make sure you never miss a sale? Let me spill my go-to tricks:

• Check the Ulta website or app nonstop! Seriously, that’s where they post all the ongoing and upcoming sales—keep an eye out for hair-specific promos or big beauty events like 21 Days of Beauty. It’s super easy to navigate, so you can quickly see if Pureology’s on discount.
• Sign up for Ulta’s email newsletter! This is a total no-brainer. They send you alerts straight to your inbox about upcoming sales and special offers, and Pureology’s often on that list. I never miss a beat ‘cause of these emails.
• Don’t forget Pureology’s own email newsletter! The brand itself sends out exclusive deals and heads-up about limited-time sales—they say so themselves! So signing up there means you get the inside scoop directly from the source.
• Keep an eye out for those random periodic sales! Not every sale’s a huge event—Ulta does smaller hair or styling product sales throughout the year, and Pureology might just be part of those. So even if there’s no big event going on, it’s worth a quick check now and then.

That’s pretty much it! Follow these steps, and you’ll be grabbing Pureology at a discount before you know it. Happy shopping, beauty besties!